What is Search Engine Optimization?
SEO, Search Engine Optimization, also known as Search Engine Optimization, is the way companies connect with their target audience through search results.
The concept of optimization can be ambiguous, however in terms of SEO it refers to the website being correctly programmed and structured so that search engines (Google, Yahoo!, Bing, etc) can find and display the pages of the site.
In addition, the content must be relevant and able to respond to the users' search intent, thus getting a website to the top of the organic results.
SEO has two areas
SEO On Page (Content and Performance): This refers to everything that can be controlled on a website: structure, technical optimization, relevance, content strategy, load time, etc.
SEO Off Page (External Links): Refers to links from other websites that help search engines determine the authority of a site.
An effective SEO strategy improves a site's search engine ranking, turning organic search into one of the main digital marketing acquisition channels for a successful business.